The new challenges of Digital communication for Ski Resorts & Brands What’s the global situation? On mid-March 2020, while most of the Resorts & Brands Marketing teams had already planned their campaigns and allocated the budget for the rest of the season, a pandemic taught us the importance of keeping our internal
Skioo Pass: the winning ski pass for resorts and skiers Nowadays, occasional skiers skiing less than 10 days per season and especially on weekends or during holidays are looking for simplicity to access the ski slopes. The ski experience must be as smooth as possible. The sale of ski passes at the cash
What will the ‘new normal’ be like in ski resorts? Evolution. If there is something that has characterized humans since the beginning of time, is its ability to adapt to the environment that surrounds it thanks to the development of technology. In a period in which Europe begins the de-escalation towards what they call a
Skitude apps: the puzzle piece that connects everything on the slopes Following along the lines of my last two posts (10 benefits of instant access to the slopes with contactless systems and Why are digital maps replacing traditional paper maps at ski resorts?), in this article I’ll give another example of how digitisation and sustainability
For most skiers, resorts are not vast open fields to explore, where navigating around the mountains can be as tricky as a public transport system. Usually, if we want to get from point A to point B we just have to know which slopes and lifts will take us there, keeping in mind their operating hours and whether they are open or closed.
I love skiing, and for many it’s the perfect activity for the winter months as it combines sport, nature and the chance to spend time with family and friends…but at the same time, it’s hard to understand how it’s possible that in the 21st Century, we still have to put up with long queues at ticket desks, loosing precious time before we can click into our gear and catch the lift.